Remote GTM Strategy & Adoption Lead

Affirm; San Diego (CA); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead, GTM Strategy & Operations in a remote-first environment. You will own go-to-market for a product line or segment end to end, coordinating with Product, Pricing, PMM, and Sales to design rollout, enablement, and adoption targets.

You will translate inputs into a coherent GTM plan that a rep can execute. You will work closely with cross-functional partners to ensure launch success, analyze performance data, and drive adoption while navigating stakeholder perspectives.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end to end and driving adoption.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goal.
• Navigate multiple launch perspectives — exec rationale, customer value proposition, and rep buy-in.
• Build and maintain materials, processes, and playbooks for the field.
• Gather field feedback and turn it into recommendations for Product Marketing.
• Analyze performance data to identify launch risks and areas to improve.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Data analysis

Clear writing

Job description

Affirm is seeking a Lead, GTM Strategy & Operations in a remote-first environment. You will own go-to-market for a product line or segment end to end, coordinating with Product, Pricing, PMM, and Sales to design rollout, enablement, and adoption targets.

You will translate inputs into a coherent GTM plan that a rep can execute. You will work closely with cross-functional partners to ensure launch success, analyze performance data, and drive adoption while navigating stakeholder perspectives.