Remote GTM Strategy & Operations Leader

Affirm; Cleveland (OH); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health coverage

Flexible Spending Wallets

Paid time off

Employee Stock Purchase Plan

Job summary

Affirm is seeking a Lead in GTM Strategy & Operations to drive go-to-market for a product line from rollout to adoption. As an individual contributor, you own design, enablement, and metrics across cross-functional partners.

You’ll partner with Product, PMM, Legal, Rev Ops, and Pricing to translate inputs into field-ready plans, track adoption, and flag risks early. This role thrives in ambiguity and moves fast.

Qualifications

• 6+ years of go-to-market strategy, product marketing, revenue or sales operations.
• Own go-to-market motion end-to-end within defined scope.
• Experience with cross-functional teams including Product, Pricing, PMM.

Responsibilities

• Own the go-to-market for a product line end-to-end.
• Translate inputs into a cohesive GTM strategy and track adoption.
• Balance executive rationale with customer value proposition.
• Create and maintain field enablement materials and playbooks.
• Gather field feedback to inform Product Marketing.
• Analyze performance data to identify launch risks and bottlenecks.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Data-driven

Clear communication

Job description

Affirm is seeking a Lead in GTM Strategy & Operations to drive go-to-market for a product line from rollout to adoption. As an individual contributor, you own design, enablement, and metrics across cross-functional partners.

You’ll partner with Product, PMM, Legal, Rev Ops, and Pricing to translate inputs into field-ready plans, track adoption, and flag risks early. This role thrives in ambiguity and moves fast.