Remote GTM Strategy & Ops Lead

Affirm; Houston (TX); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is a remote-first fintech company redefining credit and driving top-line growth through strategic GTM initiatives. The Revenue team designs rollout plans, enables the field, and tracks adoption to meet objectives.

You’ll own the go-to-market for a product line end-to-end, collaborating with Product, Pricing, PMM, and Legal to turn inputs into actionable execution plans. You will analyze adoption data, craft field-friendly materials, and provide recommendations to product marketing.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales ops in FinTech, SaaS, or high-growth.
• Own a go-to-market motion end-to-end with rollout through adoption.
• Experience working cross-functionally with Product, PMM, Sales, Analytics, Legal, or Pricing.
• Translate product/pricing strategy into practical, field-ready execution.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout, enablement, adoption targets.
• Turn inputs from Product, Pricing, PMM into a coherent GTM strategy and track adoption.
• Balance executive, customer value, and field perspectives for launches.
• Build and maintain materials, processes, and playbooks for the field.
• Gather field feedback and inform Product Marketing on improvements.
• Analyze performance data to identify launch risks and opportunities.

Skills

Go-to-market strategy

Cross-functional collaboration

Analytical thinking

Written & verbal communication

Job description

Affirm is a remote-first fintech company redefining credit and driving top-line growth through strategic GTM initiatives. The Revenue team designs rollout plans, enables the field, and tracks adoption to meet objectives.

You’ll own the go-to-market for a product line end-to-end, collaborating with Product, Pricing, PMM, and Legal to turn inputs into actionable execution plans. You will analyze adoption data, craft field-friendly materials, and provide recommendations to product marketing.