Remote GTM Strategy Lead for FinTech Growth

Affirm; Sioux Falls (SD); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health insurance

FSA Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead for GTM Strategy & Operations to own end-to-end go-to-market for a product line, designing rollout, enablement, and adoption targets. You will translate inputs from Product, Pricing, PMM into practical, field-ready execution.

You will partner with Product Marketing, Legal, Rev Ops, and Pricing to track adoption, analyze performance, and surface actionable recommendations that drive revenue growth in a remote-first environment.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end-to-end.
• Cross-functional collaboration with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Translate product and pricing strategy into field-ready execution.
• Analytical use of adoption data to decide actions.
• Clear written and spoken communication.
• Comfort in ambiguity and fast-paced environments.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

GTM strategy

Pricing

Revenue operations

Cross-functional collaboration

FinTech / SaaS experience

Analytical mindset

Job description

Affirm is seeking a Lead for GTM Strategy & Operations to own end-to-end go-to-market for a product line, designing rollout, enablement, and adoption targets. You will translate inputs from Product, Pricing, PMM into practical, field-ready execution.

You will partner with Product Marketing, Legal, Rev Ops, and Pricing to track adoption, analyze performance, and surface actionable recommendations that drive revenue growth in a remote-first environment.