Remote GTM Strategy Lead - End-to-End Rollout & Enablement

Affirm; Philadelphia (Philadelphia County); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is a remote-first company redefining GTM for a product line, partnering with Product, Pricing, and PMM to design rollout and enablement. As an individual contributor, you own the go-to-market end to end and drive adoption with a clear plan for reps to execute.

You will track performance, analyze adoption data, and translate insights into practical recommendations for Product Marketing, while thriving in ambiguity and moving quickly.

Qualifications

• 6+ years in go-to-market strategy, product marketing, or revenue/sales operations.
• Own end-to-end GTM motion for a product line or segment.
• Experience partnering with Product, PMM, Legal, Pricing.
• Translate product and pricing strategy into field execution.
• Familiar with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line end to end, including rollout, enablement, and adoption targets.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption.
• Navigate multiple stakeholders' perspectives on launches.
• Build and maintain materials, processes, and field playbooks.
• Sit close to the field and turn feedback into product marketing recommendations.
• Analyze performance data to identify launch risks and stalls.

Skills

GTM strategy

Cross-functional collaboration

Data analysis

FinTech / SaaS experience

Strong writing & speaking

Ambiguity tolerance

Job description

Affirm is a remote-first company redefining GTM for a product line, partnering with Product, Pricing, and PMM to design rollout and enablement. As an individual contributor, you own the go-to-market end to end and drive adoption with a clear plan for reps to execute.

You will track performance, analyze adoption data, and translate insights into practical recommendations for Product Marketing, while thriving in ambiguity and moving quickly.