Remote GTM Strategy & Operations Lead

Affirm; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first

Time off generous

Health benefits

Parental leave

Away days

Learning & development

Job summary

Affirm is seeking a Lead-level Go-To-Market professional to own end-to-end GTM motions for a product line or segment. You will design rollout plans, enablement, and field materials to drive adoption among merchants and sales teams.

Collaborate with Product, PMM, Legal, and Pricing to align on the GTM strategy and measure adoption against targets. You will thrive in ambiguity and translate inputs into a clear, executable plan for a remote-first org.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Comfort working in ambiguity and moving fast without waiting for instruction.
• Proven track record owning a go-to-market motion end to end—from rollout to adoption.
• Familiarity with merchant, payments, or fintech ecosystems is a must-have.
• Strong analytical instincts; use adoption and performance data to decide what to do next.
• You’ve translated vague instructions into actionable plans that stakeholders can execute.

Responsibilities

• Own the go-to-market for a product line or segment end to end, from rollout design to adoption.
• Design rollout plans, enablement, and field materials for merchants and sales teams.
• Collaborate with Product, PMM, Legal, Pricing to align on GTM motions.
• Analyze launch performance and flag risks early to leadership.
• Partner with cross-functional teams to empower reps with training and tools.

Skills

GTM strategy

Product marketing

Revenue ops

Cross-functional collaboration

Job description

Affirm is seeking a Lead-level Go-To-Market professional to own end-to-end GTM motions for a product line or segment. You will design rollout plans, enablement, and field materials to drive adoption among merchants and sales teams.

Collaborate with Product, PMM, Legal, and Pricing to align on the GTM strategy and measure adoption against targets. You will thrive in ambiguity and translate inputs into a clear, executable plan for a remote-first org.