Remote GTM Launch Leader

Nelnet; Augusta (ME); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA and FSA

401K/student loan repayment

Job summary

Nelnet's GTM Launch Manager will lead go-to-market planning for new products and initiatives, aligning cross-functional teams to execute market-entry plans and scalable launches. You will shape positioning, messaging, and demand generation while enabling sales with compelling assets and processes.

The role requires 7+ years in GTM, product marketing, or related fields, plus a track record of launching net-new products in complex B2B or education tech environments, with strong leadership and

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or related discipline.
• Demonstrated experience designing and executing the go-to-market strategy for a net-new product, including determining target audiences, positioning, channels, programs, resources, and measures of success.
• Demonstrated experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach to support growth.
• Deep understanding of how positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement work together as part of an integrated GTM strategy.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining the target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success required to successfully enter the market and scale.
• Develop and continuously refine the market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools needed to create awareness, communicate value, and enable the sales motion.
• Design and drive market activation and demand‑generation approaches, determining the right mix of campaigns, conferences, speaking opportunities, partnerships, customer advocacy, cross‑sell initiatives, and other channels to build awareness and qualified demand.
• Build the sales enablement and market‑facing resources required to support growth, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP and procurement support.
• Translate customer, sales, competitive, and market feedback into GTM decisions, using what the team learns to refine messaging, programs, channels, and priorities as the product enters the market.

Skills

GTM strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Analytical skills

Communication skills

Influence without authority

Education

Bachelor’s degree

Job description

Nelnet's GTM Launch Manager will lead go-to-market planning for new products and initiatives, aligning cross-functional teams to execute market-entry plans and scalable launches. You will shape positioning, messaging, and demand generation while enabling sales with compelling assets and processes.

The role requires 7+ years in GTM, product marketing, or related fields, plus a track record of launching net-new products in complex B2B or education tech environments, with strong leadership and