GTM Launch Lead (Remote)

Nelnet; Montpelier (VT); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

FSA

Time off

401(k)

Student loan repayment

Life insurance

AD&D insurance

Employee assistance program

Employee stock purchase program

Tuition reimbursement

Performance-based incentive pay

Disability insurance

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager who will plan, coordinate, and execute launch strategies for new products, services, or programs, partnering with cross‑functional teams to ensure market readiness, customer adoption, and operational execution.

The role requires 7+ years in go-to-market strategy or product marketing, a Bachelor’s degree, and a proven track record of translating strategy into execution.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• 7+ years of progressive experience in go-to-market strategy or product marketing.
• Experience designing and executing GTM for net-new products and market entry.
• Experience coordinating with internal teams and external partners to execute GTM plans.
• Strong analytical, communication, and cross-functional leadership skills.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan.
• Refine market positioning, messaging, and value propositions.
• Drive market activation, demand generation, and channel strategy.
• Build sales enablement resources and reference materials.
• Translate feedback into GTM decisions to improve messaging and programs.
• Identify required capabilities and manage agencies/partners.
• Define metrics and operating rhythm for GTM performance.
• Continuously improve GTM approach to scale growth.

Skills

GTM strategy

Product marketing

Go-to-market launches

Cross-functional leadership

Analytical skills

Partnership management

Strategic communication

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager who will plan, coordinate, and execute launch strategies for new products, services, or programs, partnering with cross‑functional teams to ensure market readiness, customer adoption, and operational execution.

The role requires 7+ years in go-to-market strategy or product marketing, a Bachelor’s degree, and a proven track record of translating strategy into execution.