Remote GTM Launch Lead

Nelnet; Boise (ID); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA and FSA

401K

Student loan repayment

Life insurance & AD&D

Employee assistance program

Stock purchase program

Tuition reimbursement

Performance-based incentive pay

Disability (short/long-term)

Wellness program

Job summary

Nelnet is seeking a Go-to-Market Launch Manager to lead planning and execution of new product launches, coordinating across departments to ensure market readiness and scalable growth.

The role requires 7+ years in GTM, product marketing and cross-functional leadership, with a Bachelor’s degree in marketing, business, or communications preferred. This is a remote, full-time opportunity with Nelnet’s education technology focus.

Qualifications

• 7+ years of progressive experience in go-to-market strategy, product marketing, or a related discipline.
• Experience designing and executing GTM strategy for a net-new product from pre-launch through market entry.
• Strong cross-functional leadership and stakeholder alignment skills.
• Deep understanding of positioning, messaging, demand generation, and sales enablement.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining audiences, positioning, channels, and measures of success.
• Develop market positioning, messaging, buyer value propositions, and supporting tools for awareness and sales motion.
• Drive market activation and demand-generation through campaigns, conferences, partnerships, and channels.
• Build sales enablement and market-facing resources including references, case studies, and RFP support.
• Translate market and customer feedback into GTM decisions to refine messaging and programs.
• Define capabilities, manage agencies/partners, and coordinate with internal stakeholders.

Skills

GTM strategy

Product marketing

Launch planning

Cross-functional leadership

Market research

Stakeholder management

Analytics

Communication

Strategic thinking

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a Go-to-Market Launch Manager to lead planning and execution of new product launches, coordinating across departments to ensure market readiness and scalable growth.

The role requires 7+ years in GTM, product marketing and cross-functional leadership, with a Bachelor’s degree in marketing, business, or communications preferred. This is a remote, full-time opportunity with Nelnet’s education technology focus.