Remote Go-To-Market Launch Lead

Nelnet; Draper (UT); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401K and student loan repayment

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and scalable execution.

The role requires 7+ years in go-to-market strategy or related fields, with strong analytical and communication skills. This is a remote, full-time opportunity within Nelnet's education technology and services ecosystem.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field or equivalent professional experience.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan with target audiences, positioning, channels, programs, milestones, and measures of success.
• Develop and refine market positioning, messaging, buyer value props, differentiation, and supporting tools to create awareness and enable sales.
• Design and drive market activation and demand-generation approaches across campaigns, conferences, partnerships, and channels to generate qualified demand.
• Build sales enablement and market-facing resources including case studies, references, and RFP support.
• Translate feedback into GTM decisions to refine messaging, programs, and priorities during market entry.

Skills

GTM strategy

Cross-functional leadership

Marketing analytics

Communication

Influence without authority

Target audience & messaging

Sales enablement

Education

Bachelor’s degree in marketing or related field

Job description

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and scalable execution.

The role requires 7+ years in go-to-market strategy or related fields, with strong analytical and communication skills. This is a remote, full-time opportunity within Nelnet's education technology and services ecosystem.