Remote Go-To-Market Launch Manager

Nelnet; Juneau (AK); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/FSA

Earned time off

401K / Student loan repayment

Life insurance

AD&D insurance

Employee assistance program

Employee stock purchase program

Tuition reimbursement

Incentive pay

Disability insurance

Wellness program

Job summary

Nelnet seeks a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, stakeholder alignment, customer adoption, and operational execution.

The role requires 7+ years in go-to-market, product marketing, or related fields, with a proven ability to design launch plans and translate strategy into scalable programs across channels.

Qualifications

• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline.
• Demonstrated experience designing and executing the go-to-market strategy for a net-new product.
• Experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan with target audiences, messaging, channels, and success measures.
• Develop market positioning, buyer value propositions, and supporting tools to enable sales and demand generation.
• Design and drive market activation and demand-generation approaches across campaigns, conferences, partnerships, and channels.

Skills

Go-to-market strategy

Product marketing

Cross-functional leadership

Analytical

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Agency management

Job description

Nelnet seeks a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, stakeholder alignment, customer adoption, and operational execution.

The role requires 7+ years in go-to-market, product marketing, or related fields, with a proven ability to design launch plans and translate strategy into scalable programs across channels.