Remote Go-To-Market Launch Lead

Nelnet; Eagan (MN); A distancia; USD 125.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

HSA and FSA

Paid time off

401K / student loan repayment

Life insurance & AD&D

Employee assistance program

Employee stock purchase program

Tuition reimbursement

Performance-based incentive pay

Short- and long-term disability

Wellness program

Descripción de la vacante

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and operational execution in a remote, full-time role.

You will develop launch plans, identify priorities and risks, and manage internal and external resources to deliver scalable launches with measurable outcomes. Strong strategic planning and execution capabilities are required.

Formación

• Bachelor’s degree or equivalent professional experience.
• 7+ years in go-to-market strategy, product marketing, product launch, growth marketing or related.
• Experience designing and executing GTM for a net-new product.
• Experience taking a new product from pre-launch to market entry.
• Understanding of positioning, demand generation, sales enablement, events, partnerships, and measurement.

Responsabilidades

• Design and own the integrated go-to-market strategy and launch plan, identifying target audiences, positioning, channels, programs, milestones, and success measures.
• Refine market positioning, messaging, buyer value propositions, differentiation, and supporting tools.
• Design and drive market activation and demand-generation approaches across campaigns, conferences, partnerships, and cross-sell initiatives.
• Build sales enablement and market-facing resources including references, case studies, and procurement support.
• Translate feedback into GTM decisions, refining messaging, programs, channels, and priorities.
• Determine internal and external capabilities; brief and manage agencies, contractors, and partners.
• Define measures and rhythm to evaluate GTM performance and adjust priorities.
• Continuously evaluate GTM approach to build a scalable growth engine.

Conocimientos

Go-to-market strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Analytical skills

Communication

Educación

Bachelor’s degree in marketing, business, communications, or related field

Descripción del empleo

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and operational execution in a remote, full-time role.

You will develop launch plans, identify priorities and risks, and manage internal and external resources to deliver scalable launches with measurable outcomes. Strong strategic planning and execution capabilities are required.