Remote GTM Product Marketing Manager — Launch Leader

Ladders; United States; Remote; USD 155,000 - 165,000; Full time

Benefits offered by this job

Health coverage

Remote-first

Unlimited PTO

Equity

Job summary

Ladders, a leader in the Consumer Technology space, seeks a Product Marketing Manager, GTM to shape go-to-market strategies for product launches in a fast-moving environment. You will build scalable launch processes, partner with Product and Enablement teams, and drive measurable outcomes from launches.

Remote role in the United States with compensation of $155,000–$165,000 annually. You will own launch metrics, define release cadence, and collaborate across teams to ensure successful launches.

Qualifications

• 3-6 years of tech marketing experience in product marketing, GTM, or a related role.
• Experience driving impactful launch systems that balance product velocity and customer awareness.
• Strong understanding of leveraging AI for faster execution without compromising accuracy.
• Unique perspectives on GTM in the context of accelerated product development.
• Highly organized with proven experience in workflow management for customer-facing teams.
• Excellent communication skills, with the ability to adapt messaging for various audiences.

Responsibilities

• Build and manage the launch system, defining release logic and results expectations.
• Own metrics for feature launches that require customer action, and iterate to improve outcomes.
• Establish a reliable release communication cadence for customers.
• Execute end-to-end product launches across all channels and platforms.
• Create case studies that connect product features to company goals.
• Collaborate with Enablement on ongoing adoption programs for customer-facing teams.
• Partner with Product early in the development process to ensure GTM strategies are integrated.

Skills

Tech marketing

GTM strategies

AI in GTM

Cross-functional

Communication

Job description

Ladders, a leader in the Consumer Technology space, seeks a Product Marketing Manager, GTM to shape go-to-market strategies for product launches in a fast-moving environment. You will build scalable launch processes, partner with Product and Enablement teams, and drive measurable outcomes from launches.

Remote role in the United States with compensation of $155,000–$165,000 annually. You will own launch metrics, define release cadence, and collaborate across teams to ensure successful launches.