GTM Launch Lead — Remote, High-Impact Market Entry

Nelnet; Salem (OR); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

HSA & FSA options

401K / student loan repayment

Life & AD&D insurance

Employee stock purchase program

Tuition reimbursement

Job summary

Nelnet Business Services (NBS), a division of Nelnet, Inc., seeks a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and operational success.

The role requires 7+ years in go-to-market strategy or related fields, with proven ability to drive messaging, demand generation, and sales enablement across channels.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, or related discipline.
• Experience designing and executing GTM strategies for net-new products with audience targeting and measurement.
• Experience taking a new product from pre-launch through market entry with repeatable GTM processes.
• Understanding of positioning, demand generation, sales enablement, events, partnerships, and measurement.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan.
• Define target audiences, positioning, channels, and measures of success for market entry.
• Develop market messaging, buyer value props, and competitive differentiation.
• Drive market activation, demand generation, and channel mix.
• Build sales enablement resources, case studies, references, and RFP support.
• Translate feedback into GTM decisions to refine messaging and programs.
• Coordinate with agencies, contractors, and internal stakeholders to execute GTM plans.
• Define metrics and rhythm to evaluate GTM performance and adjust priorities.

Skills

Go-to-market strategy

Product marketing

Launch planning

Cross-functional leadership

Demand generation

Messaging & positioning

Analytical thinking

Education

Bachelor’s degree in marketing or related field

Job description

Nelnet Business Services (NBS), a division of Nelnet, Inc., seeks a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and operational success.

The role requires 7+ years in go-to-market strategy or related fields, with proven ability to drive messaging, demand generation, and sales enablement across channels.