GTM Launch Program Lead

NetApp, Inc.; San Jose (CA); Hybrid; USD 185,000 - 225,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Retirement plan

PTO

Employee stock purchase plan

Restricted stocks (RSU’s)

Job summary

NetApp, Inc. is seeking a Senior Program Manager for GTM Launch to orchestrate product launches and GTM initiatives, ensuring on-time market delivery with measurable impact.

You will unite Product Marketing, Product Management, Sales, and Corporate Marketing around one integrated plan and drive execution across diverse teams. This role also leads strategic projects shaping how NetApp plans, operates, and scales, with opportunities to advance AI-enabled processes and measurements across the

Qualifications

• 12+ years of experience in program management, with significant time spent on B2B go-to-market or product launch programs.
• A track record of leading complex, cross-functional programs with many workstreams running at once.
• Experience spanning multiple teams or the whole organization, including change management and executive stakeholder alignment.
• An understanding of how product marketing, sales enablement, and field readiness fit together.
• Strong executive presence and the ability to influence senior stakeholders without direct authority.
• Excellent facilitation skills, including running planning sessions, working sessions, and decision-making forums with cross-functional leaders.
• Hands-on skill with work management tools (Asana or similar) and a structured approach to planning, risk, and reporting.
• Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows.
• Clear, concise written and verbal communication, including executive-ready updates.
• Curiosity and the ability to pick up new technologies and markets quickly.

Responsibilities

• Lead end-to-end GTM programs for priority launches across NetApp’s portfolio, from launch tiering and planning through execution and post-launch review.
• Build and run the integrated launch plan: milestones, dependencies, owners, readiness gates, and risk mitigation.
• Run launch governance, including readiness reviews and go/no-go decisions with executive stakeholders.
• Set the operating rhythm for launch teams, including cross-functional standups, executive readouts, and decision logs.
• Align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables.
• Lead launch-day execution and quickly resolve any issues that come up.
• Track launch health and outcomes, report status clearly to senior leadership, and elevate early when something is at risk.
• Improve the launch playbook, templates, and tooling, including AI-assisted workflows, so each launch runs better than the last.
• Run retrospectives and turn the lessons into process improvements.
• Program manage strategic projects and company- or org-wide initiatives beyond individual launches, such as operating model changes, planning cycles, transformation efforts, or new process and tooling rollouts, from scoping through delivery and adoption.

Skills

Program management

Cross-functional leadership

Change management

Product marketing

Sales enablement

Executive presence

Facilitation

Asana

AI tools

Written communication

Verbal communication

Curiosity

Education

Bachelor's degree

Master's degree preferred

Tools

Asana

AI tooling

Job description

NetApp, Inc. is seeking a Senior Program Manager for GTM Launch to orchestrate product launches and GTM initiatives, ensuring on-time market delivery with measurable impact.

You will unite Product Marketing, Product Management, Sales, and Corporate Marketing around one integrated plan and drive execution across diverse teams. This role also leads strategic projects shaping how NetApp plans, operates, and scales, with opportunities to advance AI-enabled processes and measurements across the