Remote Go-To-Market Launch Lead

Nelnet; Lincoln (NE); A distancia; USD 125.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision

401K with match

Tuition reimbursement

Stock purchase program

Paid time off

Wellness program

Descripción de la vacante

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute go-to-market strategies for new products, services, or initiatives. You will partner with cross-functional teams to ensure market readiness, adoption, and operational execution, creating launch plans and prioritizing resources for scalable growth.

The role requires 7+ years in go-to-market or product marketing, with a track record of launching new products, strong messaging, and collaboration across departments.

Formación

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline.
• Demonstrated experience designing and executing go-to-market strategy for net-new products, including target audiences, positioning, channels, resources, and success measures.
• Experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach.
• Deep understanding of positioning, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement.
• Proven ability to evaluate market opportunities, make informed recommendations, and translate strategy into execution.
• Experience leveraging internal teams, agencies, contractors, and other external partners to execute GTM strategy.
• Strong analytical, communication, and cross-functional leadership skills with the ability to influence decisions without direct authority.

Responsabilidades

• Design and own the integrated go-to-market strategy and launch plan, defining target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success.
• Develop and refine market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools to create awareness and enable the sales motion.
• Design and drive market activation and demand-generation approaches, determining the right mix of campaigns, conferences, speaking opportunities, partnerships, and other channels to build awareness and qualified demand.
• Build the sales enablement and market-facing resources required to support growth, including objection handling, competitive resources, customer references, case studies, and RFP/procurement support.
• Translate customer, sales, competitive, and market feedback into GTM decisions to refine messaging, programs, channels, and priorities.
• Determine internal and external capabilities needed to execute the GTM strategy; scope, select, brief, and manage agencies, contractors, and other partners.
• Define the measures and operating rhythm to evaluate GTM performance and adjust priorities, resources, channels, or investment.
• Continuously evaluate the GTM approach to identify gaps and opportunities and implement changes to build a repeatable and scalable growth engine.

Conocimientos

Go-to-market strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Data analysis

Strategic planning

Communication

Influence without authority

Educación

Bachelor's degree or equivalent

Descripción del empleo

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute go-to-market strategies for new products, services, or initiatives. You will partner with cross-functional teams to ensure market readiness, adoption, and operational execution, creating launch plans and prioritizing resources for scalable growth.

The role requires 7+ years in go-to-market or product marketing, with a track record of launching new products, strong messaging, and collaboration across departments.