Remote Email Growth & Segmentation Strategist

Acxiom; Topeka (KS); Remote; USD 85,000 - 105,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through complex segmentation, targeted messaging, and data-driven optimization. You will support the email acquisition team, run analyses, and test strategies to maximize spend and improve conversions.

The role emphasizes collaboration with the email team, staying on top of industry trends, and delivering insights to optimize campaigns and ROI in a remote, full-time capacity.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication with internal colleagues and external clients.
• Proven experience in data analysis and segmentation strategy within an email marketing context.
• Proficiency in data analysis tools.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting to reach the right audience.
• Run counts and analyze data to provide insights.
• Explore options to maximize spend and improve ROI.
• Drive advanced segmentation to enhance engagement and conversion rates.
• Collaborate with the email team to align strategies with marketing goals.
• Monitor and analyze campaign performance with actionable insights.

Skills

Segmentation

Targeting strategy

Data analysis

ROI optimization

Communication

Collaboration

Education

Bachelor's degree

Tools

Excel

PowerPoint

MS Office

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through complex segmentation, targeted messaging, and data-driven optimization. You will support the email acquisition team, run analyses, and test strategies to maximize spend and improve conversions.

The role emphasizes collaboration with the email team, staying on top of industry trends, and delivering insights to optimize campaigns and ROI in a remote, full-time capacity.