Remote Audience Activation Strategist (Email Marketing)

Acxiom; Conway (AR); Remote; USD 70,000 - 100,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive our acquisition marketing efforts from a remote/homebased position. You will develop segmentation and targeting strategies to maximize conversions and optimize spend, while advising on data-driven improvements.

You will collaborate with the email team, analyze campaign performance, and stay current with email marketing and data analytics best practices to deliver measurable ROI.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience in email marketing or data analytics.
• Strong verbal and written communication with internal and external stakeholders.
• Proven data analysis and segmentation strategy experience in an email marketing context.
• Proficiency in data analysis tools and software.
• Excellent collaboration and time-management in fast-paced environments.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to ensure the right audience is reached effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test various options to maximize marketing spend and improve ROI.
• Drive advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

Skills

Segmentation strategies

Data analysis

Campaign optimization

Email marketing

Communication skills

MS Office / Excel / PowerPoint

Project management

Team collaboration

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Word

Job description

Acxiom is seeking an Audience Activation Specialist to drive our acquisition marketing efforts from a remote/homebased position. You will develop segmentation and targeting strategies to maximize conversions and optimize spend, while advising on data-driven improvements.

You will collaborate with the email team, analyze campaign performance, and stay current with email marketing and data analytics best practices to deliver measurable ROI.