Remote Audience Activation & Segmentation Expert

Acxiom; Salt Lake City (UT); Remote; USD 90,000 - 135,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing by developing segmentation strategies, advising on targeting, running counts, and optimizing spend to improve conversions. This remote role supports the email acquisition team and analytics-driven campaigns.

You will work with data, collaborate with the email team, and stay current with industry trends to continuously improve ROI and customer engagement.

Qualifications

• Bachelor’s degree required.
• Minimum 5 years of relevant experience.
• Strong verbal and written communication with internal and external clients.
• Strong problem-solving and critical thinking skills.
• Proven data analysis experience in email marketing.
• Ability to interpret complex data sets.
• Proficiency in data analysis tools.
• Detail-oriented and proactive.
• Experience optimizing marketing spend and conversions.
• Excellent teamwork in fast-paced environments.

Responsibilities

• Develop advanced segmentation strategies to optimize campaigns.
• Advise on audience targeting to reach the right people.
• Run counts and analyze data for insights.
• Test options to maximize spend and ROI.
• Collaborate with email team to align with goals.
• Monitor campaign performance and provide actionable insights.
• Stay updated on email marketing and data analytics trends.

Skills

Segmentation

Data analysis

Campaign optimization

Communication

Team collaboration

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing by developing segmentation strategies, advising on targeting, running counts, and optimizing spend to improve conversions. This remote role supports the email acquisition team and analytics-driven campaigns.

You will work with data, collaborate with the email team, and stay current with industry trends to continuously improve ROI and customer engagement.