Remote Audience Activation Lead: Segmentation & ROI

Acxiom; Omaha (NE); Remote; USD 95,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to lead advanced segmentation and targeting for email acquisition campaigns. You will analyze data, run counts, and test strategies to maximize spend and improve ROI while collaborating with the email team to align with broader marketing goals.

The role requires strong communication, problem-solving, and a proven track record in data-driven segmentation within email marketing.

Qualifications

• Bachelor’s degree required with strong analytical thinking.
• Proven experience in data analysis and segmentation within email marketing.
• Excellent verbal and written communication with internal and external stakeholders.

Responsibilities

• Develop and implement advanced segmentation strategies for campaigns.
• Advise on targeting to reach the right audience effectively.
• Run counts and analyze data to provide actionable insights.
• Test options to maximize spend and improve ROI.
• Drive segmentation to enhance engagement and conversion rates.
• Collaborate with the email team to align with marketing goals.
• Monitor campaign performance and provide recommendations for improvement.
• Stay updated on email marketing and data analytics best practices.

Skills

Segmentation strategies

Targeting strategy

Data analysis

Communication

Collaboration

Problem-solving

MS Office (Excel, Word)

Education

Bachelor’s degree

Tools

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to lead advanced segmentation and targeting for email acquisition campaigns. You will analyze data, run counts, and test strategies to maximize spend and improve ROI while collaborating with the email team to align with broader marketing goals.

The role requires strong communication, problem-solving, and a proven track record in data-driven segmentation within email marketing.