Remote Audience Activation Strategist

Acxiom

Frankfort (KY)

Remote

USD 90,000 - 120,000

Full time

3 days ago

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Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and targeted messaging. Remote/homebased role with collaboration across email marketing teams to optimize spend and improve ROI.

You will develop segmentation strategies, run counts, analyze data, and translate insights into actionable recommendations while staying ahead of industry trends. Bachelor's degree and 5+ years of experience required; strong analytical and communication

Qualifications

Bachelor’s degree required.
Minimum of 5 years of relevant experience.
Strong verbal and written communication skills.
Proven experience in data analysis and segmentation within an email marketing context.
Proficiency in data analysis tools and software.
Ability to work in a fast-paced, dynamic environment.

Responsibilities

Develop and implement advanced segmentation strategies to optimize marketing campaigns.
Advise on targeting strategies to ensure the right audience is reached effectively.
Run counts and analyze data to provide insights and recommendations.
Explore and test options to maximize marketing spend and improve ROI.
Drive advanced segmentation to enhance customer engagement and conversion rates.
Collaborate with the email team to align strategies with marketing goals.
Monitor and analyze campaign performance, providing actionable insights for improvement.
Stay updated with industry trends and best practices in email marketing and data analytics.