Audience Activation & Segmentation Strategist (Remote)

Acxiom; Carson City (NV); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom, a leader in customer data and marketing, is seeking an Audience Activation Specialist to join our remote, homebased team. You will develop and implement advanced segmentation strategies, advise on targeting, run counts, and analyze results to improve campaign ROI.

Collaborating with the email team, you will ensure alignment with broader marketing goals, monitor performance, and stay ahead of industry trends through data analytics and best practices.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication with internal and external partners.
• Proven data analysis and segmentation experience in email marketing.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights and recommendations.
• Explore options to maximize spend and improve ROI.
• Drive segmentation to enhance engagement and conversion rates.
• Collaborate with the email team to align strategies with goals.
• Monitor campaign performance and provide actionable insights.

Skills

Data analysis

Segmentation strategies

Email marketing

Communication

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Analytics tools

Job description

Acxiom, a leader in customer data and marketing, is seeking an Audience Activation Specialist to join our remote, homebased team. You will develop and implement advanced segmentation strategies, advise on targeting, run counts, and analyze results to improve campaign ROI.

Collaborating with the email team, you will ensure alignment with broader marketing goals, monitor performance, and stay ahead of industry trends through data analytics and best practices.