Remote Data-Driven Segmentation Strategist

Acxiom; Nashville (TN); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through sophisticated segmentation, targeting guidance, and data-driven optimization. This remote role supports the email acquisition team to maximize spend efficiency and improve conversion rates.

You will develop segmentation strategies, analyze performance, and collaborate with cross-functional teams to align with broader marketing goals while staying current with industry trends and best practices in email

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication with internal colleagues and external clients.
• Proven data analysis and segmentation experience in email marketing.
• Strong analytical skills to interpret complex data sets.
• Proficiency in data analysis tools and software.
• Excellent communication and collaboration in a fast-paced environment.
• Attention to detail and proactive multi-tasking.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights.
• Test options to maximize spend and ROI.
• Drive segmentation to enhance engagement and conversion rates.
• Collaborate with the email team to align strategies.
• Monitor campaign performance and provide actionable insights.
• Stay updated with industry trends in email marketing and data analytics.

Skills

Excellent communication

Problem solving

Data analysis

Segmentation strategy

Collaboration

Attention to detail

Education

Bachelor's degree

Tools

MS Office

Analytics software

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through sophisticated segmentation, targeting guidance, and data-driven optimization. This remote role supports the email acquisition team to maximize spend efficiency and improve conversion rates.

You will develop segmentation strategies, analyze performance, and collaborate with cross-functional teams to align with broader marketing goals while staying current with industry trends and best practices in email