Remote Audience Activation & Segmentation Strategist

Acxiom; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

Acxiom is seeking an email marketing professional to develop advanced segmentation strategies and optimize campaigns from data-driven insights. You will advise on targeting, run analyses, and test options to maximize ROI while collaborating with the email team to align with overall marketing goals.

The role requires a Bachelor’s degree and at least 5 years of relevant experience, with strong communication and analytical skills to drive improvements across campaigns and spend.

Qualifications

• Bachelor’s degree required.
• Minimum 5 years of relevant experience.
• Strong verbal and written communication with internal colleagues and external clients.
• Strong problem-solving and critical thinking skills.
• Proven experience in data analysis and segmentation strategy within an email marketing context.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data analysis tools and software.
• Excellent communication skills to convey insights and recommendations effectively.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong problem-solving skills and attention to detail.
• Experience in optimizing marketing spend and increasing conversion rates through data-driven strategies.
• Extremely proactive, highly organized, with proven ability to manage multiple tasks.
• Ability to prioritize and focus, with strict attention to detail.
• Knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools.
• Great team player, know when to lead and when to follow.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to ensure the right audience is reached effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test various options to maximize marketing spend and improve ROI.
• Drive advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

Skills

Communication

Verbal communication

Written communication

Problem solving

Data analysis

Segmentation strategy

Email marketing

Collaboration

Attention to detail

Multi-tasking

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Job description

Acxiom is seeking an email marketing professional to develop advanced segmentation strategies and optimize campaigns from data-driven insights. You will advise on targeting, run analyses, and test options to maximize ROI while collaborating with the email team to align with overall marketing goals.

The role requires a Bachelor’s degree and at least 5 years of relevant experience, with strong communication and analytical skills to drive improvements across campaigns and spend.