Remote Audience Activation & Segmentation Strategist

Acxiom; Annapolis (MD); Remote; USD 90,000 - 135,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and data-driven decision making. The role supports the email acquisition team and focuses on optimizing campaigns for engagement and conversion.

The candidate will develop targeting strategies, run data analyses, and continuously test options to maximize spend and ROI while collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• Bachelor’s degree required.
• Minimum 5 years of relevant experience in email marketing or data analytics.
• Strong verbal and written communication with internal and external clients.
• Proven ability to analyze data and derive segmentation strategies.

Responsibilities

• Develop and implement advanced segmentation strategies for campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide actionable insights.
• Explore options to maximize spend and improve ROI.
• Drive segmentation to improve engagement and conversion rates.
• Collaborate with email team to align with overall marketing goals.
• Monitor campaign performance and provide recommendations for optimization.
• Stay updated on email marketing and data analytics best practices.

Skills

Segmentation

Data analysis

Email marketing

Targeting

Education

Bachelor’s degree

Tools

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and data-driven decision making. The role supports the email acquisition team and focuses on optimizing campaigns for engagement and conversion.

The candidate will develop targeting strategies, run data analyses, and continuously test options to maximize spend and ROI while collaborating with cross-functional teams in a fast-paced environment.