Remote Audience Activation Strategist

Acxiom; Augusta (ME); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive email acquisition efforts through sophisticated segmentation and targeting. You will collaborate with the email team to optimize spend, test strategies, and analyze results to boost conversions and ROI.

The role requires a Bachelor’s degree and 5+ years of relevant experience, strong communication, and proficiency with data analysis tools. This is a remote, full-time opportunity with opportunities to influence campaigns and outcomes.

Qualifications

• Bachelor’s degree required.
• 5+ years of relevant experience in email marketing or analytics.
• Strong analytical and data interpretation skills.

Responsibilities

• Develop and implement advanced segmentation strategies for campaigns.
• Advise on targeting to reach the right audience.
• Run counts and analyze data to provide insights.
• Test options to maximize spend and ROI.
• Collaborate with the email team to align strategies.
• Monitor campaign performance and provide actionable insights.

Skills

Data analysis

Segmentation strategy

Targeting strategies

Campaign analysis

Communication

Problem solving

MS Office

PowerPoint

Collaboration

Education

Bachelor’s degree

Tools

Excel

PowerPoint

Data analytics tools

Job description

Acxiom is seeking an Audience Activation Specialist to drive email acquisition efforts through sophisticated segmentation and targeting. You will collaborate with the email team to optimize spend, test strategies, and analyze results to boost conversions and ROI.

The role requires a Bachelor’s degree and 5+ years of relevant experience, strong communication, and proficiency with data analysis tools. This is a remote, full-time opportunity with opportunities to influence campaigns and outcomes.