Remote Audience Activation Strategist - Email Marketing Data

Acxiom; Dover (DE); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation, targeting, and data-driven optimization. You will collaborate with the email team to boost engagement and conversions while maximizing ROI.

With at least five years of relevant experience and a Bachelor’s degree, you’ll analyze complex data sets, communicate insights clearly, and stay ahead of email marketing trends in a fast-paced environment.

Qualifications

• Bachelor’s degree required.
• 5+ years of relevant experience.
• Strong analytical skills for data interpretation.
• Experience in data analysis and segmentation in an email marketing context.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights and recommendations.
• Explore options to maximize spend and improve ROI.
• Collaborate with the email team to align strategies with marketing goals.
• Monitor campaign performance and provide actionable insights for improvement.
• Stay updated with industry trends in email marketing and data analytics.

Skills

Segmentation strategy

Targeting strategies

Data analysis

Communication

Collaboration

Attention to detail

Project management tools

Education

Bachelor’s degree

Tools

MS Office

Data analysis tools

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation, targeting, and data-driven optimization. You will collaborate with the email team to boost engagement and conversions while maximizing ROI.

With at least five years of relevant experience and a Bachelor’s degree, you’ll analyze complex data sets, communicate insights clearly, and stay ahead of email marketing trends in a fast-paced environment.