Remote Audience Activation & Segmentation Specialist

Acxiom; Phoenix (AZ); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to lead complex segmentation and targeting efforts for email acquisition. You will run analyses, optimize campaigns, and collaborate with the email team to improve ROI and conversions in a remote or homebased setting.

The role requires a bachelor’s degree and at least five years of relevant experience, with strong communication and analytical skills to translate data into actionable strategies.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication skills.
• Strong problem-solving and critical thinking skills.
• Experience in data analysis and segmentation strategy within an email marketing context.
• Strong analytical skills with ability to interpret complex data sets.
• Proficiency in data analysis tools and software.
• Excellent communication to convey insights and recommendations.
• Ability to work collaboratively in a fast-paced environment.
• Strong attention to detail and ability to prioritize multiple tasks.
• Experience in optimizing marketing spend and increasing conversion rates through data-driven strategies.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to ensure the right audience is reached effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test various options to maximize marketing spend and ROI.
• Drive advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

Skills

Segmentation strategy

Data analysis

Email marketing

Communication

Project management

Education

Bachelor’s degree

Tools

MS Office Suite

Excel

Job description

Acxiom is seeking an Audience Activation Specialist to lead complex segmentation and targeting efforts for email acquisition. You will run analyses, optimize campaigns, and collaborate with the email team to improve ROI and conversions in a remote or homebased setting.

The role requires a bachelor’s degree and at least five years of relevant experience, with strong communication and analytical skills to translate data into actionable strategies.