Remote Audience Activation & Segmentation Specialist

Acxiom; Hartford (CT); Remote; USD 70,000 - 95,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive our email acquisition efforts through advanced segmentation and data-driven targeting. You will develop and execute strategies that personalize content, optimize spend, and improve conversion rates.

You will support the email acquisition team, run counts, analyze campaign performance, and stay ahead of industry trends. The role requires a bachelor's degree and at least two years of experience in email marketing analytics.

Qualifications

• Bachelor's degree required.
• Minimum 2 years in data analysis/segmentation for email marketing.
• Strong verbal and written communication with clients and colleagues.
• Proficient in data analysis tools and MS Office.
• Ability to manage multiple tasks in a fast-paced environment.

Responsibilities

• Develop advanced segmentation strategies to optimize campaigns.
• Advise on targeting to reach the right audience.
• Run counts and analyze data to derive insights.
• Test options to maximize spend and ROI.
• Collaborate with the email team to align with marketing goals.
• Monitor campaign performance and provide actionable insights.
• Stay updated on email marketing trends and best practices.

Skills

Segmentation strategy

Targeting advisory

Data analysis

Campaign optimization

MS Office (Excel/PowerPoint)

Communication skills

Cross-team collaboration

Email marketing

ROI analysis

Education

Bachelor's degree

Tools

Excel

PowerPoint

SQL

ESP experience

Job description

Acxiom is seeking an Audience Activation Specialist to drive our email acquisition efforts through advanced segmentation and data-driven targeting. You will develop and execute strategies that personalize content, optimize spend, and improve conversion rates.

You will support the email acquisition team, run counts, analyze campaign performance, and stay ahead of industry trends. The role requires a bachelor's degree and at least two years of experience in email marketing analytics.