Remote Audience Activation & Segmentation Strategist

Acxiom; Olympia (WA); Remote; USD 90,000 - 140,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive advanced segmentation and targeting for acquisition marketing. The role supports the email acquisition team, optimizing spend and conversions through data-driven strategies.

You will collaborate with the email team to align with marketing goals, monitor performance, and stay ahead of industry trends to continuously improve campaigns.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years relevant experience.
• Strong verbal and written communication with internal/external stakeholders.
• Strong problem-solving and critical thinking skills.
• Proven data analysis and segmentation experience in email marketing.

Responsibilities

• Develop and implement advanced segmentation strategies for campaigns.
• Advise on targeting to reach the right audience.
• Run counts and analyze data to provide insights.
• Explore options to maximize spend and improve ROI.
• Drive segmentation to boost engagement and conversions.
• Collaborate with the email team to align with marketing goals.
• Monitor campaign performance and provide actionable insights.
• Stay updated on email marketing and data analytics trends.

Skills

Segmentation strategy

Targeting strategy

Data analysis

Email marketing

Communication skills

Collaboration in fast-paced env

Education

Bachelor’s degree

Job description

Acxiom is seeking an Audience Activation Specialist to drive advanced segmentation and targeting for acquisition marketing. The role supports the email acquisition team, optimizing spend and conversions through data-driven strategies.

You will collaborate with the email team to align with marketing goals, monitor performance, and stay ahead of industry trends to continuously improve campaigns.