Remote Audience Activation & Segmentation Specialist

Acxiom; Jackson (MS); A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Acxiom is seeking an Audience Activation Specialist for remote, full-time work. You will develop and execute sophisticated segmentation strategies, advise on targeting, analyze campaign data, and test methods to maximize ROI.

You will collaborate with the email team to align strategies with overall marketing goals and drive higher conversion rates. The role requires a Bachelor’s degree and at least five years of relevant experience, with strong communication and problem-solving skills, and

Formación

• Requires Bachelor’s degree and at least 5 years of relevant experience.
• Experience with advanced segmentation strategies in email marketing.
• Strong analytical skills to interpret complex data sets.
• Excellent communication skills with internal teams and external clients.

Responsabilidades

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights.
• Test options to maximize spend and ROI.
• Collaborate with the email team to align strategies with goals.
• Monitor campaign performance and provide actionable insights.

Conocimientos

Segmentation strategy

Data analysis

Email marketing

Communication

Project management

Educación

Bachelor’s degree

Herramientas

MS Office

Excel

PowerPoint

Data analysis tools

Descripción del empleo

Acxiom is seeking an Audience Activation Specialist for remote, full-time work. You will develop and execute sophisticated segmentation strategies, advise on targeting, analyze campaign data, and test methods to maximize ROI.

You will collaborate with the email team to align strategies with overall marketing goals and drive higher conversion rates. The role requires a Bachelor’s degree and at least five years of relevant experience, with strong communication and problem-solving skills, and