Audience Activation & Segmentation Lead (Remote)

Acxiom

Trenton (NJ)

À distance

USD 85 000 - 120 000

Plein temps

Il y a 7 jours

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Résumé du poste

Acxiom is seeking an Audience Activation Specialist to drive our email acquisition initiatives from a remote/homebased role. You will develop and execute complex segmentation strategies, advise on targeting, run counts, and explore options to maximize spend and boost conversions.

With at least five years of relevant experience and a Bachelor's degree, you will analyze data, collaborate with the email team, and stay ahead of industry trends to deliver measurable ROI and improved customer

Qualifications

Bachelor’s degree required.
Minimum of 5 years of relevant experience.
Strong communication and problem-solving skills.
Proven data analysis and segmentation experience in email marketing.
Ability to work in a fast-paced, dynamic environment.

Responsabilités

Develop and implement advanced segmentation strategies to optimize marketing campaigns.
Advise on targeting strategies to ensure the right audience is reached effectively.
Run counts and analyze data to provide insights and recommendations.
Explore and test options to maximize spend and improve ROI.
Drive advanced segmentation to enhance engagement and conversion rates.
Collaborate with the email team to align strategies with marketing goals.
Monitor campaign performance and provide actionable insights for continuous improvement.
Stay updated with industry trends and best practices in email marketing and data analytics.