Remote Audience Activation & Segmentation Lead

Acxiom; Lansing (MI); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through sophisticated segmentation, targeted messaging, and data-driven optimization. This remote role supports the email acquisition team across campaigns, focusing on maximizing spend, personalization, and conversions.

You will collaborate with teams to implement segmentation strategies, analyze performance, and stay ahead of industry trends.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication with internal colleagues and external clients.
• Proven data analysis and segmentation experience in an email marketing context.
• Strong analytical skills to interpret complex data sets.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to reach the right audience effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore options to maximize marketing spend and improve ROI.
• Drive segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with marketing goals.
• Monitor campaign performance and provide actionable insights.

Skills

Segmentation strategy

Data analysis

Email marketing

Communication

Problem solving

Education

Bachelor’s degree

Tools

MS Office

Excel

Word

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through sophisticated segmentation, targeted messaging, and data-driven optimization. This remote role supports the email acquisition team across campaigns, focusing on maximizing spend, personalization, and conversions.

You will collaborate with teams to implement segmentation strategies, analyze performance, and stay ahead of industry trends.