Remote Audience Activation & Segmentation Expert

Acxiom; Seattle (WA); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist for remote work to drive acquisition efforts through sophisticated segmentation and data-driven targeting. You will collaborate with the email team to optimize campaigns, analyze performance, and refine strategies to maximize ROI and conversions.

With a minimum of five years in the field and a Bachelor’s degree, you’ll translate insights into actionable plans, stay ahead of industry trends, and communicate findings clearly to both colleagues

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience in email marketing or digital acquisition.
• Strong analytical and data interpretation skills.
• Ability to design and implement segmentation strategies to improve ROI.
• Excellent written and verbal communication with internal and external stakeholders.
• Proficient with MS Office and analytics tools.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting to reach the right audience.
• Run counts and analyze data to extract insights and recommendations.
• Test options to maximize spend and improve ROI.
• Drive segmentation to boost engagement and conversion rates.
• Collaborate with the email team to align with marketing goals.
• Monitor campaign performance and provide actionable optimization insights.
• Stay updated on industry trends and best practices.

Skills

Segmentation strategy

Data analysis

Email marketing

Campaign optimization

Stakeholder communication

Problem solving

Education

Bachelor’s degree

Tools

Excel

PowerPoint

SQL basics

Job description

Acxiom is seeking an Audience Activation Specialist for remote work to drive acquisition efforts through sophisticated segmentation and data-driven targeting. You will collaborate with the email team to optimize campaigns, analyze performance, and refine strategies to maximize ROI and conversions.

With a minimum of five years in the field and a Bachelor’s degree, you’ll translate insights into actionable plans, stay ahead of industry trends, and communicate findings clearly to both colleagues