Audience Activation & Segmentation Lead

Acxiom; Albuquerque (NM); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist focused on remote-based, full-time engagement to optimize email acquisition campaigns through advanced segmentation and data-driven targeting. You will drive counts, analyze results, and collaborate with the email team to maximize spend efficiency and conversions.

The role requires a Bachelor’s degree and 5+ years in data analysis and email marketing segmentation, with strong communication and problem-solving skills in a fast-paced environment.

Qualifications

• Bachelor’s degree and minimum of 5 years of relevant experience.
• Strong verbal and written communication skills with internal colleagues and external clients.
• Proven experience in data analysis and segmentation strategy within an email marketing context.
• Strong analytical skills to interpret complex data sets and drive insights.
• Proficiency in data analysis tools and software; ability to convey insights clearly.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to reach the right audience effectively.
• Run counts and analyze data to provide actionable insights.
• Explore and test options to maximize marketing spend and ROI.
• Collaborate with the email team to align strategies with marketing goals.
• Monitor campaign performance and provide continuous improvement insights.

Skills

Segmentation strategy

Data analysis

Email marketing

Campaign optimization

Communication

Project management

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist focused on remote-based, full-time engagement to optimize email acquisition campaigns through advanced segmentation and data-driven targeting. You will drive counts, analyze results, and collaborate with the email team to maximize spend efficiency and conversions.

The role requires a Bachelor’s degree and 5+ years in data analysis and email marketing segmentation, with strong communication and problem-solving skills in a fast-paced environment.