Remote Audience Activation Strategist

Acxiom; Columbus (OH); Remote; USD 65,000 - 90,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and data-driven targeting. The role supports the email acquisition team and focuses on optimizing spend, content personalization, and conversion improvements.

Qualifications include a bachelor's degree and at least two years of email marketing analytics experience, with strong communication and collaboration skills required in a fast-paced environment.

Qualifications

• Bachelor's degree required.
• Minimum of 2 years relevant experience in email marketing.
• Strong verbal and written communication with internal colleagues and external clients.
• Strong analytical skills for data interpretation.
• Proficiency in data analysis tools.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to ensure the right audience is reached effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test various options to maximize marketing spend and improve ROI.
• Drive advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

Skills

Data analysis

Segmentation

Email marketing

Campaign optimization

Communication

Team collaboration

MS Excel

Education

Bachelor's degree

Tools

ESP experience

Analytics tools

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and data-driven targeting. The role supports the email acquisition team and focuses on optimizing spend, content personalization, and conversion improvements.

Qualifications include a bachelor's degree and at least two years of email marketing analytics experience, with strong communication and collaboration skills required in a fast-paced environment.