Audience Activation & Segmentation Lead

Acxiom; Austin (TX); A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Acxiom in a remote-capable role is seeking an Audience Activation Specialist to design and execute sophisticated segmentation for email campaigns. You will advise on targeting, run data-driven counts, and optimize spend to boost conversions and ROI, collaborating with the email team to align with broader marketing goals.

With at least five years of relevant experience, you’ll analyze complex data and communicate insights effectively, while staying current on industry trends and analytics tools

Formación

• Bachelor’s degree.
• Minimum of 5 years of relevant experience.
• Strong verbal and written communication with internal colleagues and external clients.
• Proven experience in data analysis and segmentation strategy within an email marketing context.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data analysis tools and software.
• Excellent communication skills to convey insights and recommendations.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong problem-solving skills and attention to detail.
• Experience in optimizing marketing spend and increasing conversions through data-driven strategies.

Responsabilidades

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to ensure the right audience is reached effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test various options to maximize marketing spend and improve ROI.
• Drive advanced segmentation to enhance customer engagement and conversion rates.
• Collaborate with the email team to align strategies with overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous improvement.
• Stay updated with industry trends and best practices in email marketing and data analytics.

Conocimientos

Segmentation strategies

Targeting strategies

Data analysis

Email marketing

Communication

Collaboration

Educación

Bachelor’s degree

Herramientas

MS Office

Excel

PowerPoint

Descripción del empleo

Acxiom in a remote-capable role is seeking an Audience Activation Specialist to design and execute sophisticated segmentation for email campaigns. You will advise on targeting, run data-driven counts, and optimize spend to boost conversions and ROI, collaborating with the email team to align with broader marketing goals.

With at least five years of relevant experience, you’ll analyze complex data and communicate insights effectively, while staying current on industry trends and analytics tools