Remote ABM Campaign Leader - Enterprise Pipeline Growth

ShipBob, Inc.; Rhode Island; Remote; USD 120,000 - 180,000; Full time

Job summary

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts.

You will design coordinated activations across email, digital, events, gifting, and content, briefing cross-functional teams to execute and measure impact. You will work with Sales, AE, BDR pods, and RevOps to optimize strategy, test new audiences, and accelerate deals.

Qualifications

• 8 years of professional experience in demand generation and account-based marketing.
• AI/LLM fluency and prompt engineering skills.
• Strong analytical and experimentation discipline.
• ABM platform expertise: with 6sense, Demandbase, or similar.
• Marketing automation and CRM fluency: HubSpot and Salesforce.
• Excellent written and verbal communication.
• Working knowledge of Sales operations.

Responsibilities

• Design and execute coordinated ABM activations across email, digital, events, gifting, and content.
• Brief cross-functional teams and drive execution, measure pipeline impact.
• Own testing roadmap to validate audiences, messaging, and tactics.
• Map buying committee dynamics and align stakeholders.
• Build and manage campaigns through strategy to execution with budgets and timelines.
• Analyze campaign performance and optimize conversion rates.
• Own success metrics and reporting for pipeline sourced/influenced.
• Document playbooks and share learnings.
• Collaborate with Sales, AE, BDR pods.

Skills

ABM

AI/LLM fluency

Demand generation

Account-based marketing

HubSpot

Salesforce

Analytical mindset

Communication

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts.

You will design coordinated activations across email, digital, events, gifting, and content, briefing cross-functional teams to execute and measure impact. You will work with Sales, AE, BDR pods, and RevOps to optimize strategy, test new audiences, and accelerate deals.