Remote ABM & AI-Driven Growth Marketing Manager

BairesDev; Boston (MA); Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

WFH setup

PTO

Parental leave

Healthcare coverage

Life Insurance

401K Plan

Diverse environment

Mentorship program

Descrizione del lavoro

BairesDev is seeking a Growth Marketing specialist to partner with US-based sales and account leaders. You will run account-based campaigns across email, LinkedIn, and direct channels, aligning with sales to accelerate deals and expansion.

This hands-on IC role builds automations, enriches target lists, and uses AI/LLM tools to signal when to act, shaping processes that drive pipeline and revenue for global accounts.

Competenze

• 2+ years running account-based marketing (ABM) programs in direct partnership with sales or account management teams, including co-selecting target accounts, building joint account plans, and reporting account-level pipeline or expansion to sales leaders.
• 2+ years building automations used by sellers, such as signal/trigger-based workflows, data enrichment, and lead/account routing with tools like Clay, n8n, Make, Zapier, HubSpot, or Salesforce workflows.
• 2+ years working with US-based commercial teams or marketing to US B2B buyers.
• Hands-on experience executing multi-channel campaigns across at least three of: email sequences, LinkedIn messaging, LinkedIn Ads, and direct mail/gifting, with email sequences and LinkedIn required.
• Daily, hands-on use of generative AI or LLM tools (Claude preferred; ChatGPT or Gemini accepted) inside automations, not only for writing copy.

Mansioni

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers when to take action.
• Build and maintain the data behind these programs, including target-account lists, buying committees, and enriched account and contact records in CRM portals.
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline.

Conoscenze

ABM programs

Automation tools

US B2B experience

Multi-channel campaigns

Generative AI usage

Strumenti

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Descrizione del lavoro

BairesDev is seeking a Growth Marketing specialist to partner with US-based sales and account leaders. You will run account-based campaigns across email, LinkedIn, and direct channels, aligning with sales to accelerate deals and expansion.

This hands-on IC role builds automations, enriches target lists, and uses AI/LLM tools to signal when to act, shaping processes that drive pipeline and revenue for global accounts.