GTM Strategy & Enablement Lead

Affirm; Dallas (TX); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead for GTM Strategy & Operations to own go-to-market for a product line end to end, from rollout design to enablement and adoption tracking.

You will partner with Product, PMM, Legal, Rev Ops, and Pricing to craft strategy, coordinate implementation, and equip the field — including CSMs, AEs, and TAMs — with scalable processes and playbooks. This is a remote-friendly role with opportunities across the U.S.

Qualifications

• 6+ years of go-to-market strategy, product marketing, revenue or sales ops experience.
• Own end-to-end GTM motion or product line adoption rollout.
• Experience cross-functionally with Product, PMM, Sales, Analytics, Legal, or Pricing.
• Translate product/pricing strategy into practical field execution.
• Strong analytical instincts to drive decisions from data.
• Clear, action-oriented writing and speaking.
• Comfort in ambiguity and fast execution.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption target.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption.
• Navigate multiple perspectives on launches to align executives and field needs.
• Build and maintain materials, processes, and playbooks for the field.
• Gather field feedback and translate it into Product Marketing recommendations.
• Analyze performance data to identify where launches stall and flag risks early.

Skills

GTM strategy

Product marketing

Revenue ops

Cross-functional

Analytical mindset

Communication

Job description

Affirm is seeking a Lead for GTM Strategy & Operations to own go-to-market for a product line end to end, from rollout design to enablement and adoption tracking.

You will partner with Product, PMM, Legal, Rev Ops, and Pricing to craft strategy, coordinate implementation, and equip the field — including CSMs, AEs, and TAMs — with scalable processes and playbooks. This is a remote-friendly role with opportunities across the U.S.