GTM Strategy & Operations Lead — End-to-End Rollouts (Remote)

Affirm; Boulder (CO); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead in GTM Strategy & Operations to own go-to-market for a product line end to end. You will design rollout plans, enablement, and adoption targets, turning inputs from Product, Pricing, and PMM into actionable strategy and field-ready playbooks.

This individual contributor role emphasizes cross-functional partnering, data-driven decision making, and clear communication. We value FinTech/SaaS experience, ambiguity tolerance, and history delivering measurable adoption.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations in FinTech or SaaS.
• Experience owning a go-to-market motion end-to-end within a defined scope.
• Ability to translate inputs from Product, Pricing, PMM into actionable, field-ready execution.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption targets.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives on launches — executive rationale, customer value, and reps' reasons to believe.
• Build and maintain materials, processes, and playbooks the field needs.
• Capture field feedback and translate into recommendations for Product Marketing.
• Analyze performance data to identify risks and late-stage adoption gaps.

Skills

GTM strategy

Product marketing

Revenue operations

Cross-functional collaboration

Data-driven decision making

Communication

Ambiguity tolerance

FinTech/payments familiarity

Job description

Affirm is seeking a Lead in GTM Strategy & Operations to own go-to-market for a product line end to end. You will design rollout plans, enablement, and adoption targets, turning inputs from Product, Pricing, and PMM into actionable strategy and field-ready playbooks.

This individual contributor role emphasizes cross-functional partnering, data-driven decision making, and clear communication. We value FinTech/SaaS experience, ambiguity tolerance, and history delivering measurable adoption.