GTM Engineer: AI-Driven Revenue & Data Ops

EdCast; Mountain View (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

EdCast is seeking a Marketing Operations/RevOps professional to own how leads move through the GTM engine, including enrichment, standardization, scoring, and routing. You will partner across Sales Ops, RevOps, Sales, and Marketing to build scalable processes and AI-assisted workflows that speed up handoffs and improve data quality.

The role focuses on defining lifecycle stages, improving attribution, and ensuring data standards while leveraging tools like Salesforce, Marketo, ZoomInfo, and Clay

Qualifications

• 5+ years in marketing operations, revenue operations, sales operations, or GTM engineering in B2B.
• Hands-on experience with lead routing, lifecycle, and scoring in a CRM and marketing automation platform (Salesforce and Marketo preferred).
• Experience with data enrichment tools such as ZoomInfo and Clay, or comparable platforms.

Responsibilities

• Own lead routing, lifecycle, and scoring.
• Design, build, and maintain lead routing logic, including assignment rules, SLAs, and fallback handling.
• Own the lead lifecycle model: stage definitions, entry and exit criteria, status changes, and reporting.
• Develop and refine lead and account scoring models in partnership with Sales, Marketing, Sales Ops and RevOps, and monitor their performance over time.
• Ensure campaign attribution is appropriately tied to opportunities.
• Troubleshoot routing, lifecycle and attribution issues and fix root causes.
• Design and improve handoff processes from marketing to sales with Sales and BDR leadership.
• Configure and optimize systems supporting BDR workflows, including sequences, triggers, and alerts.

Skills

Lead routing

Lifecycle management

Lead scoring

CRM automation

AI workflows

Data analysis (SQL)

Documentation

Cross-functional collaboration

Project management

Data governance

Tools

Salesforce

Marketo

ZoomInfo

Clay AI

LLM prompts/scripts

Data integration tools

Job description

EdCast is seeking a Marketing Operations/RevOps professional to own how leads move through the GTM engine, including enrichment, standardization, scoring, and routing. You will partner across Sales Ops, RevOps, Sales, and Marketing to build scalable processes and AI-assisted workflows that speed up handoffs and improve data quality.

The role focuses on defining lifecycle stages, improving attribution, and ensuring data standards while leveraging tools like Salesforce, Marketo, ZoomInfo, and Clay