GTM Engineer, Revenue Operations & Data

RevOps Careers; Roseville (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

RevOps Careers is seeking a GTM Engineer to own the lead management process, combining systems thinking, data fluency, and automation to speed and stabilize routing.

You will partner with Sales Ops, RevOps, Sales, and BD to design scoring models, route logic, and troubleshoot lifecycle issues. Experience with Salesforce and Marketo and data enrichment tools is preferred.

Qualifications

• 5+ years in marketing ops, RevOps, Sales Ops, or GTM engineering in B2B.
• Hands-on lead routing, lifecycle, and scoring in Salesforce/Marketo.
• Experience with data enrichment tools like ZoomInfo or Clay.
• Strong knowledge of B2B data models and governance.
• Practical experience with generative AI and LLMs for workflows.
• Comfort with data analysis (SQL, spreadsheets, or scripting).
• Excellent documentation, communication, and change management.
• Cross-functional collaboration and project management.

Responsibilities

• Own routing, lifecycle, and scoring; design lead routing logic.
• Partner with Sales Ops and RevOps to optimize BDR workflows.
• Measure speed to lead, conversion, and follow-up quality; recommend improvements.
• Configure and optimize systems that support BDR workflows.

Skills

Lead routing

Lifecycle management

Scoring models

CRM platforms

Salesforce

Marketo

Data enrichment

SQL

AI/LLMs

Cross-functional collaboration

Tools

Salesforce

Marketo

ZoomInfo

Clay

LLMs

Job description

Role Overview

The GTM Engineer will own the lead management process, combining systems thinking, data fluency, and automation skills to make processes faster and more reliable. They will partner with Sales Ops, RevOps, Sales, and BD to design and maintain lead routing logic, develop and refine lead and account scoring models, and troubleshoot routing and lifecycle issues.

What You Will Do

The GTM Engineer will lead routing, lifecycle, and scoring, partner with Sales Ops and RevOps to design lead routing logic, develop and refine lead and account scoring models, and troubleshoot routing and lifecycle issues. They will also configure and optimize systems that support BDR workflows, measure speed to lead, conversion, and follow-up quality, and recommend improvements.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in marketing operations, revenue operations, sales operations, or GTM engineering in B2B, with hands-on experience with lead routing, lifecycle, and scoring in a CRM and marketing automation platform. They will also have experience with data enrichment tools, strong grasp of B2B data models, and practical experience using generative AI and LLMs.

Requirements

• 5+ years in marketing operations, revenue operations, sales operations, or GTM engineering in B2B
• Hands-on experience with lead routing, lifecycle, and scoring in a CRM and marketing automation platform (Salesforce and Marketo preferred)
• Experience with data enrichment tools such as ZoomInfo and Clay, or comparable platforms
• Strong grasp of B2B data models and data governance practices
• Practical experience using generative AI and LLMs to build real workflows
• Comfort with data analysis (SQL, spreadsheets, or light scripting)
• Strong documentation, communication, and change management skills
• Strong cross-functional collaboration and project management capabilities

Tagged as: Change Management, Data Analysis, Excel, Marketo, Project Management