GTM Automation Engineer: Demand Gen & AI Workflows

Clay Labs; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Clay is seeking a GTM Engineer in Marketing to elevate top-of-funnel workflows and build automations that drive demand and faster qualification. You’ll work at the intersection of GTM Engineering and Marketing, collaborating with Demand Gen, Lifecycle Marketing, and SDR teams to translate data into proactive, measurable actions.

Ideal candidates bring 6–10 years in Marketing Ops/RevOps or GTM Engineering, with hands-on experience in Salesforce and marketing automation tools.

Qualifications

• Experience building or connecting core GTM systems (e.g., Salesforce) and adjacent GTM workflows.
• Hands-on experience with marketing automation and inbound tooling (HubSpot, Marketo, Customer.io, Braze) and with intent/enrichment layers (6sense, Demandbase, Clearbit, Common Room).
• Proven ability to design, build and problem-solve with Python, JavaScript, SQL or TypeScript in data-driven environments.

Responsibilities

• Build and own top-of-funnel workflow automations like lead and account scoring, intent detection, inbound enrichment, routing, and outbound plays.
• Partner with Demand Gen, Lifecycle Marketing, and SDR leadership to translate business needs into automation requirements.
• Own instrumentation behind MQL definitions and the marketing funnel; provide insight into conversions and pipeline sources.
• Build connective tissue between Marketing and SDRs; define lifecycle handoff, routing rules, and follow-up SLAs.
• Create tooling that surfaces context for SDRs at key moments and expand Clay's platform into new use cases.
• Act as evangelist for Clay infrastructure and GTM Engineering, exploring AI-native enhancements and partner with GTM leaders to improve motion.
• Own end-to-end projects from discovery to rollout and iteration; identify opportunities to automate and redesign workflows.
• Design systems that improve speed and data quality across the funnel; enable API/webhook integrations for clean data movement.
• Measure performance and business impact of what you build and iterate over time.
• Serve as internal thought partner on the future of AI-native GTM systems.

Skills

MarketingOps experience

GTM Engineering

Ambiguity tolerance

Tools

Salesforce and GTM systems

Marketing automation tools

Programming languages (Python, JavaScript, SQL, TypeScript)

Data warehouses / BI

APIs & integrations

Job description

Clay is seeking a GTM Engineer in Marketing to elevate top-of-funnel workflows and build automations that drive demand and faster qualification. You’ll work at the intersection of GTM Engineering and Marketing, collaborating with Demand Gen, Lifecycle Marketing, and SDR teams to translate data into proactive, measurable actions.

Ideal candidates bring 6–10 years in Marketing Ops/RevOps or GTM Engineering, with hands-on experience in Salesforce and marketing automation tools.