GTM Engineer: Marketing Automation & AI Ops

Midwest Startups; United States; Hybride; USD 95 000 - 135 000; Plein temps

Résumé du poste

Midwest Startups is seeking a GTM Engineer (Marketing) to own the technical and operational layer of our marketing engine, including marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and AI assistants for content creation and distribution.

You will partner closely with the Marketing team and report into RevOps to ensure alignment between marketing activity and pipeline outcomes, building AI-assisted workflows and maintaining data

Qualifications

• 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company.
• Hands-on HubSpot experience — built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting.
• Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion).
• Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot.
• Experience building with AI-assisted workflows or automation tools leveraging LLMs — experimented with or deployed AI in a marketing or ops context.
• Demonstrated ability to work independently on technical builds — can take a requirement from a marketing stakeholder and execute without step-by-step direction.
• Strong written communication; ability to summarize analytical findings clearly for a non-technical audience.

Responsabilités

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle transitions, and form/landing page infrastructure.
• Build and maintain segmented nurture tracks by persona and vertical to enable personalized outreach at scale.
• Own marketing attribution and the automated weekly performance report across channels and platforms.
• Manage the AI agent layer for content operations and SEO/keyword monitoring workflows.
• Ensure data quality and accurate handoff data between Marketing and Sales.

Connaissances

HubSpot

Marketing automation

Campaign operations

SEO

AEO tooling

AI workflows

Data quality

LLM integration

Written communication

Outils

HubSpot CRM

Clearscope

Google Analytics

Description du poste

Midwest Startups is seeking a GTM Engineer (Marketing) to own the technical and operational layer of our marketing engine, including marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and AI assistants for content creation and distribution.

You will partner closely with the Marketing team and report into RevOps to ensure alignment between marketing activity and pipeline outcomes, building AI-assisted workflows and maintaining data