Enterprise Sales Lead — Retail, CPG & D2C Growth

Spectrum Reach; Chicago (IL); On-site; USD 185,000 - 210,000; Full time

Job summary

Spectrum Reach, part of Charter Communications, seeks an LATIS Sales Lead to own enterprise講 opportunities in Retail, CPG, and QSR across the U.S. This hunter role combines outbound prospecting with overlay collaboration to drive high-value LATIS use cases beyond traditional media buys.

The role emphasizes building executive relationships, mapping buying committees, and closing multi-year, 7-figure deals, with Solutions Engineering support for feasibility and PoC testing.

Qualifications

• 7+ years of enterprise hunter sales experience selling high-ticket data platforms, identity resolution, predictive analytics, clean rooms, or advanced programmatic/SaaS solutions.
• Proven track record of closing 7-figure enterprise deals ($1M+ ARR) with Fortune 500 brands in Retail, CPG, or QSR.
• Demonstrated experience navigating complex matrixed organizations and running overlay or co-selling motions without clear, single-buyer ownership.

Responsibilities

• Build and maintain target-account lists across Retail, Restaurants/QSR, CPG, and D2C brands.
• Map buying committees across marketing, media, consumer insights, CRM/loyalty, customer analytics, growth/acquisition, strategy, and finance/revenue growth management.
• Create and lead senior-level brand conversations that surface enterprise LATIS use cases beyond traditional media buys, e.g., audience intelligence, customer matching/enrichment, propensity modeling, lapsed customer reactivation, store/location opportunity analysis, and commerce media.
• Identify and qualify enterprise opportunities where LATIS can create measurable value, including acquisition efficiency, customer enrichment/segmentation, behavioral insights, and CAC/LTV or market-prioritization impact.
• Qualify opportunities and hand off to Solutions Engineering for feasibility, test design, and technical-commercial development.
• Partner with Category Sales where vertical relationships already exist, co-selling to accelerate enterprise conversations.
• Partner with agency/national sellers when an agency path is the right route into an account.
• Own commercial momentum from opportunity qualification through proposal and close, with Solutions Engineering supporting design and feasibility.
• Operate as a direct hunter with an independent outbound motion, while remaining available as an overlay resource when Category Sales opens a door.

Skills

Enterprise sales

C-level engagement

Strategic selling

Channel partnering

Job description

Spectrum Reach, part of Charter Communications, seeks an LATIS Sales Lead to own enterprise講 opportunities in Retail, CPG, and QSR across the U.S. This hunter role combines outbound prospecting with overlay collaboration to drive high-value LATIS use cases beyond traditional media buys.

The role emphasizes building executive relationships, mapping buying committees, and closing multi-year, 7-figure deals, with Solutions Engineering support for feasibility and PoC testing.