Direct Response Performance Marketer - Remote & High Impact

The Mom Project; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

The Mom Project is seeking a Direct Response Performance Marketer to launch, manage, and scale paid campaigns across Meta, Google, YouTube, and TikTok with full P&L accountability. You will own the creative strategy, landing pages, and post-click flows to maximize revenue and ROAS.

You’ll test high-volume ad variations, write hooks and copy, and collaborate with creative teams and leadership to drive measurable growth.

Qualifications

• Experience running paid direct response campaigns for a DTC or ecommerce brand.
• Strong understanding of unit economics: CAC, MER, contribution margin.
• Ability to write persuasive direct response copy or brief creatives effectively.

Responsibilities

• Launch, manage, and scale paid campaigns across Meta, Google, YouTube, and TikTok with full P&L accountability.
• Build and test direct response ad creative: hooks, scripts, and copy frameworks.
• Develop and optimize landing pages and advertorials to maximize conversions.
• Own email and SMS performance in coordination with retention teams.
• Manage high-volume creative testing with structured test-and-learn cadences.
• Analyze campaign data daily and adjust budgets, bids, and creative rotation.
• Build dashboards tracking CAC, ROAS, AOV, LTV, and contribution margin by channel.
• Leverage AI tools to increase creative output velocity.

Skills

Direct response ads

Unit economics

Budget management

Copywriting

Creative brief development

AI tools

Analytics

Golf interest

Tools

Zipify

OneClick Upsell

Pagefly

ChatGPT

Foreplay

Motion

Triple Whale

Job description

The Mom Project is seeking a Direct Response Performance Marketer to launch, manage, and scale paid campaigns across Meta, Google, YouTube, and TikTok with full P&L accountability. You will own the creative strategy, landing pages, and post-click flows to maximize revenue and ROAS.

You’ll test high-volume ad variations, write hooks and copy, and collaborate with creative teams and leadership to drive measurable growth.