Performance Marketing Manager

24 Seven Talent; Simi Valley (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

24 Seven Talent is seeking a hands-on Performance Marketing Manager to own growth across Meta, Google, TikTok, and display. You will drive customer acquisition and scale DTC growth through data-driven decisions in a fast-moving consumer environment.

You will manage budgets, test new channels, and partner with creative, brand, and analytics teams to optimize ROAS and lifecycle marketing. This role demands strong analytical skills and a proven track record across major platforms.

Qualifications

• 5+ years in performance marketing or related digital role.
• Experience scaling campaigns across Meta, Google and TikTok.
• Strong analytics, attribution, CRM, and automation experience.

Responsibilities

• Own paid media strategy across Meta, Google Ads, TikTok, and display.
• Develop and optimize full-funnel campaigns for launches and evergreen products.
• Manage campaign performance, targeting, bidding, and budgets.
• Drive ROAS, CAC, conversion rate, LTV, and margin improvements.
• Forecast budgets and prepare performance reports.
• Create testing roadmaps for creatives, audiences, and bids.
• Collaborate with creative/brand teams on ads and landing pages.
• Translate insights into actionable briefs.
• Support integrated 360° campaigns with cross-functional teams.
• Identify new channels and testing opportunities.

Skills

Paid media

Meta Ads

Google Ads

TikTok Ads

Audience segmentation

Lifecycle marketing

Campaign optimization

Analytical mindset

A/B testing

CRM tools

Tools

Shopify

CRM software

Automation tools

Attribution tools

Analytics platforms

Job description

We’re looking for a Performance Marketing Manager to own and scale paid media across Meta, Google, TikTok, display, and emerging channels. This is a highly hands-on role for a performance marketer who understands how to drive customer acquisition, optimize marketing efficiency, and scale DTC growth through data-driven decision-making.

What You’ll Do

• Own paid media strategy and execution across Meta, Google Ads, TikTok, display, and emerging platforms
• Develop and optimize full-funnel campaigns supporting product launches, evergreen products, promotions, and brand initiatives
• Manage campaign performance, targeting, bidding, creative testing, and budget allocation
• Drive improvements across ROAS, CAC, conversion rate, LTV, and contribution margin
• Manage media budgets, forecasting, and performance reporting
• Build structured testing roadmaps across creative, audiences, landing pages, and bidding strategies
• Partner closely with creative and brand teams to develop high-performing ad creative, messaging, and landing pages
• Translate performance insights into actionable creative briefs and recommendations
• Collaborate across brand, email, influencer, social, CRM, analytics, and PR to support integrated 360° campaigns
• Identify and test new channels, audiences, formats, and strategies to unlock incremental growth

What We’re Looking For

• 5+ years of experience in performance marketing, paid media, growth marketing, or a related digital marketing role
• Proven experience managing and scaling campaigns across Meta, Google, and TikTok
• Strong understanding of DTC customer acquisition, audience segmentation, conversion optimization, and lifecycle marketing
• Highly analytical with experience using performance data to make actionable decisions
• Experience with marketing analytics, attribution, CRM, and automation tools
• Strong creative instincts and experience partnering with creative teams on performance-driven content
• Excellent communication, collaboration, and project management skills

Nice to Have

• Beauty, skincare, wellness, cosmetics, retail, or CPG experience
• Shopify and eCommerce analytics experience
• Experience managing agencies or external partners
• Strong A/B testing and attribution experience

This is a great opportunity for a hands-on performance marketer who loves testing, optimizing, and finding new ways to drive scalable growth in a fast-moving consumer environment.