Performance Marketing Manager

24 Seven Talent; Moorpark (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

24 Seven Talent is seeking a hands-on Performance Marketing Manager in Moorpark, CA to own and scale paid media across Meta, Google, TikTok, display, and emerging channels. You will drive customer acquisition and optimize marketing efficiency through data-driven decisions.

You’ll lead full-funnel campaigns, manage budgets, and collaborate with creative and brand teams to develop high-performing ad content and landing pages. This role suits a results-driven marketer with 5+ years of experience.

Qualifications

• 5+ years in performance marketing or related digital role.
• Proven experience scaling campaigns on Meta, Google, TikTok.
• Strong grasp of DTC customer acquisition and lifecycle marketing.
• Analytical mindset with data-driven decision making.

Responsibilities

• Own paid media strategy across Meta, Google, TikTok, display and emerging channels.
• Develop and optimize full-funnel campaigns for product launches and promotions.
• Manage campaign performance, targeting, bidding, creative testing, and budget allocation.
• Drive ROAS, CAC, conversion rate, LTV, and contribution margin improvements.
• Manage media budgets, forecasting, and performance reporting.
• Build testing roadmaps for creatives, audiences, landing pages, and bidding strategies.
• Collaborate with creative/brand teams on high-performing ad content and landing pages.
• Translate insights into actionable briefs and recommendations.
• Coordinate with brand, email, influencer, social, CRM, analytics, and PR for 360° campaigns.
• Identify and test new channels and strategies for incremental growth.

Skills

Performance marketing

Paid media optimization

Data-driven decision making

Cross-functional collaboration

Analytical thinking

Tools

Shopify

CRM tools

Analytics platforms

Job description

Job Description

We’re looking for a Performance Marketing Manager to own and scale paid media across Meta, Google, TikTok, display, and emerging channels. This is a highly hands‑on role for a performance marketer who understands how to drive customer acquisition, optimize marketing efficiency, and scale DTC growth through data‑driven decision‑making.

What You’ll Do

• Own paid media strategy and execution across Meta, Google Ads, TikTok, display, and emerging platforms
• Develop and optimize full‑funnel campaigns supporting product launches, evergreen products, promotions, and brand initiatives
• Manage campaign performance, targeting, bidding, creative testing, and budget allocation
• Drive improvements across ROAS, CAC, conversion rate, LTV, and contribution margin
• Manage media budgets, forecasting, and performance reporting
• Build structured testing roadmaps across creative, audiences, landing pages, and bidding strategies
• Partner closely with creative and brand teams to develop high‑performing ad creative, messaging, and landing pages
• Translate performance insights into actionable creative briefs and recommendations
• Collaborate across brand, email, influencer, social, CRM, analytics, and PR to support integrated 360° campaigns
• Identify and test new channels, audiences, formats, and strategies to unlock incremental growth

What We’re Looking For

• 5+ years of experience in performance marketing, paid media, growth marketing, or a related digital marketing role
• Proven experience managing and scaling campaigns across Meta, Google, and TikTok
• Strong understanding of DTC customer acquisition, audience segmentation, conversion optimization, and lifecycle marketing
• Highly analytical with experience using performance data to make actionable decisions
• Experience with marketing analytics, attribution, CRM, and automation tools
• Strong creative instincts and experience partnering with creative teams on performance‑driven content
• Excellent communication, collaboration, and project management skills

Nice to Have

• Experience scaling DTC brands
• Beauty, skincare, wellness, cosmetics, retail, or CPG experience
• Shopify and eCommerce analytics experience
• Experience managing agencies or external partners
• Strong A/B testing and attribution experience

This is a great opportunity for a hands‑on performance marketer who loves testing, optimizing, and finding new ways to drive scalable growth in a fast‑moving consumer environment.