Remote Direct-Response Creative Director for Meta Performance

Purefemm; United States; Remote; USD 80,000 - 140,000; Full time

Benefits offered by this job

100% Remote

Freelance engagement

Fixed retainer + performance share

Five-figure monthly upside potential

Job summary

Purefemm is seeking a results-driven Direct Response operator to own the creative engine for Meta campaigns in the US launch. You will develop hooks, scripts, and assets, manage a 4-editor team, and translate live data into ongoing winning concepts, with AI-enabled workflows and no agency middle layer.

You will be responsible for end-to-end concepts from research to launch-ready assets, adapting proven DACH playbooks for US consumers and driving fast iteration cycles across the funnel.

Qualifications

• Minimum 2 years of Direct Response copywriting or performance creative experience in DTC e-commerce.
• Strong English Direct Response copywriting skills for the US launch.
• Proven track record with Meta performance creatives.
• At least €100k in cumulative Meta spend behind creatives you personally wrote or developed.
• Experience managing or briefing video editors and working with a small production team.
• AI-native workflow experience, preferably with Claude.

Responsibilities

• Develop hooks, scripts, VSLs, advertorials, PDP copy, and other conversion-focused assets for Meta campaigns.
• Produce 15-25+ ad scripts per week with a high quality bar.
• Identify winning concepts from live performance data and develop new iterations, angles, hooks, and formats.
• Conduct weekly swipe-file and competitor research across DACH and US markets.
• Turn research and customer insights into concepts that are built to perform, not just look good.
• Own the creative production process with the video editing team; brief editors clearly and review outputs.
• Work with Head of Growth to translate data into the next round of creative; no agency middle layer.

Skills

Direct Response copywriting

Performance creative strategy

Meta performance creatives

Data-driven decision making

Video production workflow ownership

English copywriting (US)

Ad script writing

Tools

Claude (AI)

Meta Ads Manager

Triple Whale

Rule1

Job description

Purefemm is seeking a results-driven Direct Response operator to own the creative engine for Meta campaigns in the US launch. You will develop hooks, scripts, and assets, manage a 4-editor team, and translate live data into ongoing winning concepts, with AI-enabled workflows and no agency middle layer.

You will be responsible for end-to-end concepts from research to launch-ready assets, adapting proven DACH playbooks for US consumers and driving fast iteration cycles across the funnel.